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According to the article, less than 32% of the customers visited once. "The 32% that said they didn’t make a profit from the program reported that customers ra
by singer 16y ago
According to the article, less than 32% of the customers visited once.
"The 32% that said they didn’t make a profit from the program reported that customers rarely bought more than the coupon deal and few returned to the business at a later date."
If over 68% of the customers returned, then I'd call that a huge success.