Thoughtful. I think what you're grasping for is thoughtful. Hipmunk is very v1, but nonetheless you can tell how much thought has gone into the presentation of

Thoughtful. I think what you're grasping for is thoughtful. Hipmunk is very v1, but nonetheless you can tell how much thought has gone into the presentation of flight data. The agony sort, for example, is so blindingly obvious once you see it in practice, but no one bothered to give it any thought until now. Simplicity is actually really hard. They got it to work.