> However I don’t think that a reseller in London should be able to offer a better deal than a reseller in say New Castle or Leeds because they are bigger. Whi

> However I don’t think that a reseller in London should be able to offer a better deal than a reseller in say New Castle or Leeds because they are bigger. While I agree a suburban / rural / remote customer shouldn't necessarily have to pay more, how do we reconcile this with the idea of economies of scale? If a larger retailer moves more units and can negotiate a better price from the supplier shouldn't they be able to pass (some of) that saving on to the retail customer? I thought this is, at least one reason, why franchises existed, so retailers can take advantage of bulk purchasing power?