They could, but they'll be playing catch-up. Hipmunk has the merit of, pro-actively, knowing the value of user focus. If they stick with that theme, there are i

They could, but they'll be playing catch-up. Hipmunk has the merit of, pro-actively, knowing the value of user focus. If they stick with that theme, there are innumerable places in the travel purchase experience that can be polished and made less miserable. You can copy ideas after the fact, but not the active brains that drive them. The brains are Hipmunk's greatest asset.