The difference between us and real, honest to god users is that they don't really care. They care about benefits and outcomes. As long as they can do the bulk o

The difference between us and real, honest to god users is that they don't really care. They care about benefits and outcomes. As long as they can do the bulk of what they care about (communication, content, entertainment), they're happy because overall the iPad is very convenient, never nags you about software updates, and generally stays the hell out of your way. There's nothing scary about using an iPad. It does what you tell it, doesn't try to bully you, and uses an interaction paradigm that anyone can instantly grasp. Users will happily trade a straightforward, non-intimidating experience for a little power or flexibility.