The guide is just that, a guide. It was published in an era where everyday YouTubers/Yelp reviewers/MLMs/affiliate marketers/etc, without the means to afford a

The guide is just that, a guide. It was published in an era where everyday YouTubers/Yelp reviewers/MLMs/affiliate marketers/etc, without the means to afford a legal team, are approached with endorsement deals. In the past, it was typically established celebrities or businesses who were approached for endorsement. The law behind the guide, Section 5 of the FTC Act, has been on the books for quite some time. The guide serves as an easily parsable reminder of that law.