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You've used some popular words, but I'm not sure you're saying anything. The Groupon "problem" is somewhere between businesses making poor decisions in how or i
by crystalis 16y ago
You've used some popular words, but I'm not sure you're saying anything. The Groupon "problem" is somewhere between businesses making poor decisions in how or if they participate and Groupon taking too much of a cut. What can a new startup disrupt? Offer better terms for fewer users? Groupon can match or cut below the terms and offer more users, and they won't have any friction involved... Not take businesses that wouldn't do well under a Groupon? I'm not sure how not getting businesses to sign up is going to hurt Groupon either... Without anything there, you're doing little more than 'Happy Birthday! Stock Message!'.
You claim users will never forget, but they rarely remember. As fervently as some users denounce companies, most users are going to (likely rightly so) forgive, accept their token gift, and forget. There's always a big buzz, but the sting tends to fade quickly.