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The FTC's endorsement guide was only published in September 2017. Before then, nobody was following the rules. It would be pointless to pursue those who promote
by lozenge 8y ago
The FTC's endorsement guide was only published in September 2017. Before then, nobody was following the rules. It would be pointless to pursue those who promoted Fyre Festival specifically, and impossible to pursue everybody.
- darpa_escapee 8y agoThe guide is just that, a guide. It was published in an era where everyday YouTubers/Yelp reviewers/MLMs/affiliate marketers/etc, without the means to afford a legal team, are approached with endorsement deals. In the past, it was typically established celebrities or businesses who were approached for endorsement. The law behind the guide, Section 5 of the FTC Act, has been on the books for quite some time. The guide serves as an easily parsable reminder of that law.
- s73v3r_ 8y agoI'm fairly certain there were regulations related to endorsement disclosure long before that guide was published.