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Groupon is pursuing a slash and burn strategy. They churn through merchants and spit them out. Their only goals are to increase revenues through more cities mo
by toby1 16y ago
Groupon is pursuing a slash and burn strategy. They churn through merchants and spit them out. Their only goals are to increase revenues through
more cities
more offers
more revenue per offer
higher share
Ultimately their interests are not aligned with those of their merchant partners. They refuse to cap the quantity on offers. They push for 50%+ discounts. They do nothing to discourage breakage. They use good businesses to attract their members but then they punish bad businesses with predatory pricing. So good businesses erode their brand.
Lots of problems here. Their model is far from broken (because there are so many businesses and the unit economics still work for their members) but someone will come along and fix this model for them.