This reminds me of an article I read in Wired back in the 1998 timeframe about two diamond dealers from Montreal getting caught up in the California dot com hoo

This reminds me of an article I read in Wired back in the 1998 timeframe about two diamond dealers from Montreal getting caught up in the California dot com hoopla. I don't remember the specifics of the article but what I do remember is the dealers' assessment of "The Web" only being really being useful as a direct marketing tool.