I think it's an interesting question whether an OEM has a vested interest in a price dumping case. If you are a multi-channel retailer, like ASUS is, where you

I think it's an interesting question whether an OEM has a vested interest in a price dumping case. If you are a multi-channel retailer, like ASUS is, where you're selling through physical and online channels, if a large retailer like Amazon decides to cut the final sale price of your goods, this definitely has a cascading effect on your other business relationships. In particular, your physical distribution customers are going to wonder how Amazon is able to sell for such a low price, and may pressure you to offer them a better wholesale price. We may hope that the threat of EU enforcement dissuades an Amazon-type retailer from this type of price dumping/cutting, however by the time the law is actually enforced, you (the manufacturer) may have already suffered irreparable damage to your business relationships with your other customers, and may have suffered a permanent hit to the margins you can make. In a situation like that, I'm having trouble seeing why it would be unreasonable to stop selling to that price-cutting retailer, particularly if they are a player with entrenched market power.