Groupon markets to you in a way that claims you'll gain long-term customers, that's where the retailer is supposed to make money. The problem is that doesn't e

Groupon markets to you in a way that claims you'll gain long-term customers, that's where the retailer is supposed to make money. The problem is that doesn't end up happening for a variety of reasons, as has been pointed out elsewhere in comments and the article. Of course Groupon would never tell potential customers of these flaws in the system. FTA: "The 32% that said they didn’t make a profit from the program reported that customers rarely bought more than the coupon deal and few returned to the business at a later date." Tough to make a profit from Groupon when you don't get any additional business from the groupon customers on top of what the groupon was for.