> We could've spent 10% of what we spent on GDPR on education about tracking and the result (if the goal was to reduce tracking) would be much better. How do yo

> We could've spent 10% of what we spent on GDPR on education about tracking and the result (if the goal was to reduce tracking) would be much better. How do you know it would be much better? How would you implement this exactly? The GDPR effectively has global reach as it doesn't apply only to EU citizens, and it's easier to implement one compliant system than have a separate one for non-EU data subjects. What sort of timeframe and expenditure are we looking at for worldwide education surrounding tracking on the web and privacy? How do you plan to keep people up-to-date with the latest techniques Ad network deploy to defeat past best-practices? In your example, what sort of recourse would exist for people who are currently privacy-minded, but not savvy enough to know someone's collecting more data than they'd actually have consented to (in your analogy, the equivalent of the Ad network sticking its fingers in people's wallets, taking what they're not entitled to)?