2 ms·
The benefit I can see to restaurants comes with people's preference for familiarity. True, it'll be a tough blow to serve all that food for cheap, but if you c
by awakeasleep 16y ago
The benefit I can see to restaurants comes with people's preference for familiarity.
True, it'll be a tough blow to serve all that food for cheap, but if you can make people feel good about your restaurant for cheap, I think there is a good chance they'll be back, even if they have to pay more.
It's the reason why national brands can charge such a premium over generic stuff, even when it's exactly the same thing. People are risk averse and a Groupon takes half the risk out of a meal purchase.
- AlexMuir 16y agoGroupon is crack for struggling business owners. It's a minimal up-front cost for a massive rush. But then the rush disappears and you're left needing another one. It's a few months later that you realise you're more fucked than you were.
- bmj 16y agoA friend of mine runs a climbing gym that has used Groupon several times. He said it is indeed a double-edged sword: it's tough to swallow the cost, but at the same time, the sheer number of customers the Groupons generated helped pay for building improvements, and increased the gym's membership base (albeit not as much as he hoped).