Yes, of course, decreasing costs always makes sense, but Forbes makes it appear that that’s the driving force, One thing the last few decades has shown particu

Yes, of course, decreasing costs always makes sense, but Forbes makes it appear that that’s the driving force, One thing the last few decades has shown particularly well is that often it’s easier to make money through growth than through cost cutting. Of course, this isn’t universal, especially within tiny markets, commoditized offerings, or when growth has plateaued.