I don't see much, if any, novelty here, especially if one substitutes the synonym "Marketing" for "Evangelizing". I vaguely recall it being something of a trope

I don't see much, if any, novelty here, especially if one substitutes the synonym "Marketing" for "Evangelizing". I vaguely recall it being something of a trope in the software industry (perhaps not even limited to that) decades, if not longer, ago that CEOs were really CMOs.