I used to work for Champion Spark Plug 20 years ago. Chrysler asked us for price reductions every quarter. It got to the point where the engineer assigned to

I used to work for Champion Spark Plug 20 years ago. Chrysler asked us for price reductions every quarter. It got to the point where the engineer assigned to Chrysler hung up the phone one day and said "Fuck it. I'm just going to tell them to get bent because we're already selling them sparkplugs at a loss. What's the worst that could happen? We go out of business? They're already forcing that situation."