Cigarettes contain a whole host of dangerous chemicals that are absent in typical vape products, which are all about nicotine (and flavor) delivery. Nicotine it

Cigarettes contain a whole host of dangerous chemicals that are absent in typical vape products, which are all about nicotine (and flavor) delivery. Nicotine itself, while not healthful, is not responsible for the bulk of smoking's adverse effects. E-cigarettes also give the user a lot more control over what they ingest. It's anecdata, but I know several people who have weaned themselves mostly or entirely off nicotine after switching to vaping thanks to the ability to mix or purchase vape liquid with variable nicotine content (this requires some level of knowing what you're doing and doesn't apply to mass-market products like Juul). Vape products are also the largest existential threat to the status quo of the tobacco industry right now. Drawing an equivalence between e-cigarettes and conventional smokes vilifies the former and is exactly what big tobacco wants. I'm not anti-regulation in general - designing e-cig products to give a more intense nicotine hit than smokes seems insane and if that's what Juul is doing then they can all get bent. But telling people that vaping is smoking is deceptive, and until conventional cigarettes no longer exist I believe that the suggestion is actively harmful.