He's been more vexing than any other 2016 election commentator, for me. Before coming out as pro Trump, he seemed very even handed in pointing out blatant mark

He's been more vexing than any other 2016 election commentator, for me. Before coming out as pro Trump, he seemed very even handed in pointing out blatant marketing from both sides, and seemed to paint it in a negative light, as if saying whatever you believe your audience wants to hear is generally a bad thing. Fast forward to his fallout and audience shrinking by roughly half. Now he's still talking about the persuasion, and tricks of psychology. But when used for his causes, they are to be celebrated, conveniently. Yet they are still just as bad when others employ them as back in 2016. I don't know even where to begin rationalizing that. If you can't see that's where half your audience left you, I don't know what else there is to say.