I feel it's partly because Juul is "mainstream" vaping. So you have a weird "hipster" thing with people who vape. They want to talk to you about amperage, coils

I feel it's partly because Juul is "mainstream" vaping. So you have a weird "hipster" thing with people who vape. They want to talk to you about amperage, coils, batteries, and whatever. It makes them feel smart to a degree. With Juul, there's none of that. You get a small, discreet device, you replace pods, and that's it. It does the job it is designed to do, vaporize liquid.