I doubt you are right. Many people make product buying decisions based on What their friends and peers own. Apple does allow 3rd parties into their ecosystem (

I doubt you are right. Many people make product buying decisions based on What their friends and peers own. Apple does allow 3rd parties into their ecosystem (app developers), but they lock that process down to specifically retain control of the experience that customers have You may not want that, and your company may not make the same choice, it Apple’s approach works pretty well for them.