The repair process forces you to walk into the store, past all the new models, and wait for 10-20 minutes for your genius, while your eyes dance around all the

The repair process forces you to walk into the store, past all the new models, and wait for 10-20 minutes for your genius, while your eyes dance around all the wonderful products you could buy. The repair isn't just about the revenue, but getting foot traffic to the stores. With a third-party repair model, like Samsung, all of that potential foot traffic goes to somebody else.