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Apple makes it hard to service so that only Apple can service. Also target apple customer is not a DIY kind. Target customer wants "luxury" experience - let app
by readhn 8y ago
Apple makes it hard to service so that only Apple can service.
Also target apple customer is not a DIY kind. Target customer wants "luxury" experience - let apple do everything and they pay for it.
Somewhat similar to any modern luxury car brand BMW, Mercedes, Jaguar - bulk of the revenue is made on post purchase services but in most cases average luxury car buyer will trade in the car before it gets old and needs a service.
Similar case with average apple user - they'll upgrade to a newer phone in 2-3 years any way so no need to service anyway.
- slededit 8y agoFor the high end cars the customer pays up front for service, including oil changes so they never see the direct costs. I'm sure apple would love to have that kind of acceptance of apple care but they haven't come close to achieving it.
- freehunter 8y agoYup, when I bought my BMW they asked if I wanted to pre-pay for all the maintenance. Oil changes, spark plugs, wiper blades, even brake pads and rotors. I sat there and did the math, and the price they quoted was less than the cost of just the oil changes alone, it was a no-brainer. One thing Apple doesn't have in their favor, cars need regular on-going maintenance. Computers don't.