I agree. However, that puts the onus on the user. If there was some way for seamless opt out across the Internet, it would be a lot more easier. Additionally,

I agree. However, that puts the onus on the user. If there was some way for seamless opt out across the Internet, it would be a lot more easier. Additionally, a LOT of users (I'd say 70%+ - I'm making up a number here) don't know or realise the implications or depth of tracking, the technology behind and most importantly how to protect themselves.