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Zildjian just make really, really good cymbals. It's a lot harder than it looks. A good cymbal is a surprisingly sophisticated piece of metalwork. It's a precis
by jdietrich 8y ago
Zildjian just make really, really good cymbals. It's a lot harder than it looks. A good cymbal is a surprisingly sophisticated piece of metalwork. It's a precisely shaped piece of very thin copper alloy that the user will hit many thousands of times. Cheap cymbals don't sound as good, but they also don't last as long - they're much more prone to cracking, denting and warping.
Zildjian's brand is only worth anything because they produce consistently good products. Musicians are prone to superstition and conservatism, but they're not idiots. If you trash the core values of your brand, they'll stop buying your products.
- SmellyGeekBoy 8y agoGibson being a fine example.
- ssharp 8y agoMy hope is that Gibson emerges from whatever hole they've dug for themselves and get back into just making good guitars.
- busterarm 8y agoMy hope is that they and takes the other "all brand, barely an instrument" marques with them. Jackson Guitars, I'm looking at you. There are so many fantastic guitar makers these days. You have 30x as much choice as you had even 15 years ago.
- busterarm 8y agoGibson has been charging boutique money for crappy assembly line guitars for well-over 30 years now. Gibson hasn't been about "brand values" since Orville died. That's a lot of money to pay for a logo.