> that is a reason it has been avoided by VCs? Not many 'purely' software options? This does strike me as reason enough, yes, not that it's necessarily rationa

> that is a reason it has been avoided by VCs? Not many 'purely' software options? This does strike me as reason enough, yes, not that it's necessarily rational. Although there are certainly VC dollars available for non-software startups, including consumer hardware (which strikes me as exceedingly risky) and biotech, when it comes to software, there seems to be a trend to keeping it pure, even avoiding buying computer hardware and staying on cloud, despite the tremendous cost premium (especially when scaling!). I suspect the overall instinct is from the enterprise (or even consumer) software days, where the engineering cost to produce the software is completely decoupled from the revenue it can generate. Add a significant hardware component and the VC imagines they'll be permanently coupled, with profit forever limited by that hardware cost. Of course, this is also true for SaaS, perhaps more so when the hardware is rented at a markup from someone else. I remain mystified, but it's mostly speculation, anyway.