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Musicians tend to be extremely particular about the tone of their instruments and will be very brand loyal. To get people to adopt new cymbals would mean gettin
by puranjay 8y ago
Musicians tend to be extremely particular about the tone of their instruments and will be very brand loyal. To get people to adopt new cymbals would mean getting millions of drum teachers to adopt new cymbals, then their pupils.
- userbinator 8y agoThe placebo effect is also very strong: http://blogs.discovermagazine.com/notrocketscience/2012/01/02/violinists-cant-tell-the-difference-between-stradivarius-violins-and-new-ones/ http://blogs.discovermagazine.com/notrocketscience/2012/01/0... ...and as general audiophilia shows, this is true in general: if you think it sounds better or distinctive, it will. Unfortunately it doesn't seem anyone has done a similar study with cymbals yet.
- sonnyblarney 8y agoOnce a company has a 'owned' a category in such a thing they're almost impossible to displace because the sound would have to be considerably better. With symbols ... well ... that's not going to happen. So it's a nice niche.