It kind of does sound like the first line of an elevator pitch, doesn't it? And as a programmer it helps me quickly decide if I should be care about it at all,

It kind of does sound like the first line of an elevator pitch, doesn't it? And as a programmer it helps me quickly decide if I should be care about it at all, and how to categorize it. Take a look at the software this "pipeline" is supposed to integrate with. It's a commercial product. Their landing page could not be clearer: "Modern monitoring & analytics. See inside any stack, any app, at any scale, anywhere" Perfect. Now I know what they do in plain English, how to mentally categorize their product, and even how to bookmark the page for the future when I might need their product. React is an OSS product, and it comes close "A declarative, efficient, and flexible JavaScript library for building user interfaces." Tells me an awful lot with only one jargon word: declarative. But I can still categorize it mentally and bookmark it even if I don't know what that words means. Make it easy for people to understand what you do, and you'll get more interest. People will bother to bookmark it. And maybe come back.