Marketing had initially estimated the HP-35 would sell 10,000 units. When 25,000 had been sold, the bug was discovered: 2.02 ln eˣ returned 2. Packard's respon

Marketing had initially estimated the HP-35 would sell 10,000 units. When 25,000 had been sold, the bug was discovered: 2.02 ln eˣ returned 2. Packard's response: “We're going to tell everyone and offer them a replacement. It would be better to never make a dime of profit than to have a product out there with a problem.” They sold 300,000 in the 3 years that model was available. “It would be better to never make a dime of profit than to have a product out there with a problem” is the reason they made a profit.