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That kind tend to be more forgettable precisely because there are so many combinations of words. For example, it's been a decade or so and I still don't rememb
by pchristensen 19y ago
That kind tend to be more forgettable precisely because there are so many combinations of words. For example, it's been a decade or so and I still don't remember if a given office supply store is Office Max or Office Depot. But I do know if it's a Staples or not.
- petercooper 19y agoThat's the job of branding. Microsoft, Slashdot, Burger King, Coca Cola, TechCrunch, General Motors, Morgan Stanley and Mercedes Benz aren't particularly forgettable (even though Microsoft is about as generic as it gets!) I'm not sure there are significantly more successful single word brands than longer named brands, although it certainly seems to be true online.