moreso, it's the way they present it so matter of factly (when in fact, it's not): When you write, "We're looking for a rock star developer." A developer sees,

moreso, it's the way they present it so matter of factly (when in fact, it's not): When you write, "We're looking for a rock star developer." A developer sees, "We want to treat a developer like the RIAA treats rock stars."