Very valid point about looking at this through audience segmentation lens. But on that, what is true of today (Netflix catering to 'non-mass' discerning audien

Very valid point about looking at this through audience segmentation lens. But on that, what is true of today (Netflix catering to 'non-mass' discerning audience), may not be true tomorrow. Netflix is talking to Jio for reaching to masses [1]. Also if YouTube is any indication [2] - mobile phone and reaching to mass is the real key, which as above shows Netflix is already cognizant of. Netflix has to and will enter 'mass' segment. And they can show 'mass' segment is not as dumb as Salman Khan, or Karan Johar thinks (which Aamir Khan productions has proven time and again that good story telling with good content cuts across audience segment). [1] https://factordaily.com/netflix-jio-partnership-in-india/ https://factordaily.com/netflix-jio-partnership-in-india/ [2] ..mobile devices contribute to 80 per cent of YouTube’s total watch time in India. That watch time is growing at a staggering 400 per cent year on year. https://www.thehindubusinessline.com/info-tech/youtube-mobile-viewership-hits-180-m-in-india/article9598547.ece https://www.thehindubusinessline.com/info-tech/youtube-mobil...