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I think if Netflix is smart and continues on this path then they can really cause a disruption in movie production houses in India. The current Indian movie pr
by achow 8y ago
I think if Netflix is smart and continues on this path then they can really cause a disruption in movie production houses in India.
The current Indian movie production houses are family or driven by an individual's vision (whether Karan Johar's, Salman Khan's, Yash Chopra's..). The new age creatives don't have sponsors who can relate to the way they want to a tell story or the theme of the stories that they want to tell.
It is not very unlike tech funding situation.
The Indian movie industry is perhaps where tech industry and funding was half century ago. The VCs of that era probably had very specific non-risky areas that they wanted to invest in and there was no way to get funding if you had an idea which was way beyond their comprehension or comfort zone.
Netflix with their war-chest, openness and brand equity has a true opportunity to steamroll the existing archaic business practices which probably hasn't evolved over last 100 years.
- r_singh 8y agoYou're right about the possibility of causing disruption (most likely will). However, the reason isn't because old production houses don't want to or cannot make content like Netflix (because it's going to be the same people working on Netflix's content). It's because traditional cinema and Netflix have a different audience and Netflix gives the same film makers access to an audience whose critical appreciation for content is different from that of the masses.
- achow 8y agoVery valid point about looking at this through audience segmentation lens. But on that, what is true of today (Netflix catering to 'non-mass' discerning audience), may not be true tomorrow. Netflix is talking to Jio for reaching to masses [1]. Also if YouTube is any indication [2] - mobile phone and reaching to mass is the real key, which as above shows Netflix is already cognizant of. Netflix has to and will enter 'mass' segment. And they can show 'mass' segment is not as dumb as Salman Khan, or Karan Johar thinks (which Aamir Khan productions has proven time and again that good story telling with good content cuts across audience segment). [1] https://factordaily.com/netflix-jio-partnership-in-india/ https://factordaily.com/netflix-jio-partnership-in-india/ [2] ..mobile devices contribute to 80 per cent of YouTube’s total watch time in India. That watch time is growing at a staggering 400 per cent year on year. https://www.thehindubusinessline.com/info-tech/youtube-mobile-viewership-hits-180-m-in-india/article9598547.ece https://www.thehindubusinessline.com/info-tech/youtube-mobil...
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- codeisawesome 8y agoWould a Netflix deal to deliver content over Jio at reduced prices / free adhere to the spirit of Net Neutrality?
- r_singh 8y agoDepends on how it's done. Vodafone India is an affiliate for Amazon Prime and is offering 1 year of free prime to its subscribers. Offering a year free or something similar definitely adheres to the spirit of net neutrality IMO.
- l39 8y agoAgreed.The way I see it is, if Jio monitors your contents and selectively provides higher bandwith for Netflix contents putting others at risk or Netflix selectively providing preferences to Jio subscribers, I think that would go against the spirit of net neutrality. Providing reduced rates for certain subscribers is kind of providing premium membership, which is a way to attract consumers.