As a web dev and designer myself I can't agree with you any more. People outside of design and development often seem obsessed with the "first fold" containing

As a web dev and designer myself I can't agree with you any more. People outside of design and development often seem obsessed with the "first fold" containing everything needed but it's not always the best approach, this is a perfect case. Before I read the comment you replied to I myself too thought that I'd need to open the Inspect Element Editor to kill the modal hiding the example page / example image of the "Kaban Email", even if it were just an image I wanted to see what it looked like and if it seemed like something I'd enjoy / benefit from using.