I hate when tech people do this. The source that the coolness is paying off is an Owen Thomas article about ONE quarter of profitability (5.1M) in 2009? I'd say

I hate when tech people do this. The source that the coolness is paying off is an Owen Thomas article about ONE quarter of profitability (5.1M) in 2009? I'd say the verdict is more than still out. That being said, Virgin is interesting in that they are attempting to compete on brand instead of on price. Part of the problem with all the other airlines is that everybody flies whichever is cheaper, leading them all to race to the bottom. There is more than enough meat in the concept above to have a discussion. We don't need to hold it up as PROOF OF CONCEPT with flimsy evidence just yet.