It's nothing new in the cycling industry. Lots of recreational cyclists ride high-end race bikes. It's not all that unusual to see an age-group triathlete on a

It's nothing new in the cycling industry. Lots of recreational cyclists ride high-end race bikes. It's not all that unusual to see an age-group triathlete on a $10,000 TT bike. If you're enthusiastic about something, I think it's quite natural to want to do it to the best of your ability. It's also quite natural to covet shiny toys. You can't buy youth or good genes, but you can buy a little bit of speed, a little bit of prestige, a little bit of the aura that surrounds professional athletes.