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Podcasts are, for the most part, decentralized and seem to be still booming in popularity. I don’t see why a decentralized video platform couldn’t work too.
by willio58 8y ago
Podcasts are, for the most part, decentralized and seem to be still booming in popularity. I don’t see why a decentralized video platform couldn’t work too.
- gowld 8y agoPodcasts are lovely but the scale is miniscule compared to video. And video podcast technology exists but is deeply underused (perhaps in part because people choose podcasts when their eyes are busy) Suppose I want to use a podcast client app to watch what today is in my YouTube subscriptions. Why not just use YouTube? I'm not obligated to read the comments. There's also a pattern that goes: Post a video to YT, then post a link to reddit.com/r/mychannel (or an alternative, or on several alternatives) where users can watch the video as an embed and then engage in discussion under whatever commenting/moderation system I choose.
- ballenf 8y ago> And video podcast technology exists but is deeply underused It's almost invisible, but the Apple Podcast app still seamlessly supports video podcasts, but it gets harder to find with every update. With the popularity of that app, I wonder why Apple doesn't push it more to create a Youtube alternative. I know part of the answer -- you have to do your own encoding and hosting (I think, info is hard to find), but you'd think Apple could step in and offer those services. About the only video podcasts I've seen that are recent are a couple churches and some weird local real estate services.
- Sangermaine 8y ago>Podcasts are, for the most part, decentralized No, they aren’t. Of course anyone can put up a podcast, but the successful ones tend to cluster into podcast networks of like shows or join the big podcast groups like Nerdist, Wondery, or Earwolf. Or be a part of an established media company like NPR or Slate. It’s easy to start a podcast but very hard to survive and expand alone.
- zanny 8y agoAdditionally podcast revenue is heavily centralized, which warps the kind of programming around the whims of the sponsors - who are often Amazon or a subsidiary company of another Fortune 500. Within a margin of error I'd imagine virtually all tech centric web content has at some point been sponsored by Audible (Amazon), Squarespace (private), Dollar Shave Club (Unilever), or rarely one of a few VPNs like Tunnelbear or Private Internet Access.
- willio58 8y agoIsn't the idea of decentralization for podcasts to create an open protocol that anyone can conform to at their choosing? It is the choice of the content creator in those circumstances whether or not they join together in a group. Just because clusters form in a decentralized system doesn't mean the entire system isn't decentralized. Organisms do find it easier to survive in groups, but the main point here is that even these groups like Nerdist, NPR, etc. would still have publicly available working podcast feeds if somehow iTunes stopped working tomorrow.
- annabellish 8y agoOther than the much smaller scales podcasts operate on, are there any podcasts where the host has turned it into a living? There's a _lot_ of video creators out there who make those videos as their sole source of income now.
- knuththetruth 8y agoThe Chapo Trap House guys make a 100k per month with their podcast. https://www.patreon.com/chapotraphouse https://www.patreon.com/chapotraphouse
- Endy 8y agoReally? I don't agree here. I've never seen any that weren't being pushed to one of the major podcast apps - and thusly centralized. I mean, the whole term comes from the fact that it was originally downloadable to your iPod through iTunes. None of the podcasts I've ever found could really be considered decentralized - they might have a webpage somewhere, sure, but if they're not in Apple's iTunes/Podcast app, I'm not going to find them. Honestly, I haven't found a decent alternative on Android - I know there are several but none have as robust a catalog. I even use iTunes on Windows for podcast searching. It's a very centralized market around specific aggregators. Could it weather a transition to a decentralized market structure if Apple were to disown it tomorrow? Maybe, but it would take a lot of energy to get there.
- mintplant 8y agoYou may choose to go through a big integrated directory-and-player system, but the content is read into Apple Podcasts via feeds of a standardized format hosted across the internet, and your device is also downloading the audio content from arbitrary third-party servers. Because of this, I can---and do---quite happily pull down those same feeds and content directly to my own Android device via my app of choice.
- Endy 8y agoBy the same token, people can choose to watch videos on YouTube/Dailymotion/Vimeo; or they can seek out self-hosted videos on the same topic all over the internet, which they can either stream or download to their device of choice. The presence of an extremely small minority does not change the real centralization of the marketplace as a whole.
- mintplant 8y agoI think the situation with podcasts is different, because I'm not required to go through Apple Podcasts to get to the same content from the same underlying sources. To access videos on a YouTube channel, I'm required to go through YouTube.
- 8y ago
- bunderbunder 8y agoBut podcast creators all give off frequent signals that they wish podcasting were centralized. Specifically, I'm thinking of how they all ask you to leave a rating on some centralized podcast aggregation service, usually iTunes. Many also specifically ask that you subscribe through iTunes. That's because rankings and ratings on iTunes are as essential to their monetization strategy as Nielsen ratings were to over-the-air TV.
- toyg 8y agoSurely there is a Nielsen-like system to measure popularity, through direct downloads and aggregator data...? Leaving it to Apple is doomed to fail (see also: Apple AppStore).
- themagician 8y agoFor the vast majority fo audiences, podcasts are basically centralized under iTunes. The only difference is that the creators have to pay for the bandwidth. So it's like the worst of all worlds.