"Better targeted ads == less money wasted on ads" You're gonna have to expand more on that point. "less money wasted on ads and more money spent on developmen

"Better targeted ads == less money wasted on ads" You're gonna have to expand more on that point. "less money wasted on ads and more money spent on development" There's no guarantee at all that the money not spent on ads (if that does happen) will be spent on development instead of just being pocketed. "less people annoyed by ads they're not interested in == better games." This doesn't follow at all.