I guess I agree, but covering companies like Google or Amazon or Apple or whatever, no longer feels like "tech" journalism. It isn't niche or easily categorized

I guess I agree, but covering companies like Google or Amazon or Apple or whatever, no longer feels like "tech" journalism. It isn't niche or easily categorized anymore. It is just journalism. Much like covering Exxon isn't "energy" journalism. I don't feel "whiplashed" by the shift in coverage, I just feel like people now care about these companies whereas 10 years ago they weren't that important. The coverage that Google currently gets feels much like the coverage that Microsoft was receiving in the 90s and early to mid 2000s. There hasn't been a shift really, just Microsoft was relevant earlier.