I have never minded terms of endearment and respect like "rock star". Much better than being treated like a lowly cog, if you're the sort of developer that has

I have never minded terms of endearment and respect like "rock star". Much better than being treated like a lowly cog, if you're the sort of developer that has some ambition and self-respect. I think the term comes from coders who are a bit hipper and more arrogant in their attitude than your typical computer nerd. I understand some might find that attitude grating, but I don't really care. Their attitudes are boring and docile.