No ads in game - this is supposed to be a campaign effectiveness tracker. Since you buy these PC games through Steam there's no easy way to associate an ad imp

No ads in game - this is supposed to be a campaign effectiveness tracker. Since you buy these PC games through Steam there's no easy way to associate an ad impression with a resulting purchase like there is on mobile. Red Shell creates a device fingerprint for each ad and each play session and compares the two sets to see which ads were followed by purchases. So on one hand, no ads in game and unlike Superfish or something it's perfectly reasonable info for devs to want. But on the other hand, it's achieved by way of a deep fingerprint which is uniquely identifying, and which could in theory be matched to other device fingerprints elsewhere. I'm glad to see it gone, but I'd be fine if it came back as something fancy like a client-side hash of the data; the ad correlation is fine with me, the retained fingerprint isn't.