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If the data isn't at least somewhat identifiable, then how is it actionable? This is why I roll my eyes back into my head every time some marketing suit says "

If the data isn't at least somewhat identifiable, then how is it actionable? This is why I roll my eyes back into my head every time some marketing suit says "well we anonymize the information" and it's just flat out ridiculous if you think about it, if the information was properly anonymized, then IT COULDN'T BE USED FOR AD TARGETING. Full. Stop. So if the data collection is for ad targeting, then it's identifiable because it can't not be otherwise it would be useless for the thing it's collected for.

avarun 8y ago
It's not being used for ad targeting. It's being used to track ad conversions, which is a completely different thing and can be done without PII.
- actsasbuffoon 8y ago
  A web cookie can in some circumstances be considered PII: https://en.wikipedia.org/wiki/Personally_identifiable_information https://en.wikipedia.org/wiki/Personally_identifiable_inform...