Exactly, which I presume is also why so much attention was paid to the "onboarding" app. The device doesn't need to fool the user very long to be effective - j

Exactly, which I presume is also why so much attention was paid to the "onboarding" app. The device doesn't need to fool the user very long to be effective - just long enough to get them to buy it, and long enough to log in to their iCloud account. Those are the two big points where value is extracted.