As you said, the losers will always have an excuse for why they lost if they want one. This doesn't really do anything to impact that. But targeted online adve

As you said, the losers will always have an excuse for why they lost if they want one. This doesn't really do anything to impact that. But targeted online advertising is a brand new thing in the political world. Data like this will be essential for academics to study the effect of this kind of advertising on an election.