Money in politics actually does little for the candidates. Please review Freakanomics on this. As a recent example, Trump won with a great deal less money than

Money in politics actually does little for the candidates. Please review Freakanomics on this. As a recent example, Trump won with a great deal less money than what Hillary used. Had he used more, we would not hear the end of how money influences politics. But it doesn't. People have tastes, convictions, prejudices, etc that no amount of ads will change. Ads affect a small number of people and help to cement in the voting block, improve turnout, etc. Swaying votes is much harder. The media is in charge of that.