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Is it ? Google provides free functionality, like a (pretty nice) mail client in the cloud in trade for mail usage data. Those things go, outside of Google, for

• eganist 8y ago
  The real indicator of how outsized the value is compared to the perception of such is the revenue inflow. There's no reason for the suppliers of raw materials here not to raise their prices (from zero). If anyone wants to provide it for less, so be it, but given that Google wants insight into everyone marketable, there's no reason for people not to raise their own prices for the data they supply.