I'm not connected to them, but do admire the idea. They just secured a 24M funding and are partnering with some of the bigger players to substitute animal based

I'm not connected to them, but do admire the idea. They just secured a 24M funding and are partnering with some of the bigger players to substitute animal based milk proteins with yeast based proteins: https://www.theguardian.com/environment/2016/sep/13/animal-free-dairy-products-move-a-step-closer-to-market https://www.theguardian.com/environment/2016/sep/13/animal-f... . I think that yeast based proteins should be cheaper compared to animal based proteins and this would be one of the reasons why all the way down in the chain they will be replaced.