Sort of unrelated, but I feel like Microsoft's behavior lately has been kind of fishy. I don't understand all the self-promotion, and I don't see it nearly as m

Sort of unrelated, but I feel like Microsoft's behavior lately has been kind of fishy. I don't understand all the self-promotion, and I don't see it nearly as much for other tech companies. Is repeating 'intelligent cloud' over and over again helpful in getting customers? Or is this all just a big stock pump?