It is not about free. It is about being more expensive than before. We live in the economy, where small companies operate at such a thin margin (even if they're

It is not about free. It is about being more expensive than before. We live in the economy, where small companies operate at such a thin margin (even if they're profitable), that such an increase in cost often kills any hope for profitability, especially with the economies of scale. Would you prefer to fire one developer from the team, or stop using Google Maps? I am not saying that mapping should be free, but such price bumps should be communicated better to allow paying customers prepare for changes and alternative scenarios. And again, just another reminder, that whenever choosing a provider for anything related to your core business - think of an exit plan!