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I just want to recommend people read the Alvin Toffler quadrilogy as he described decades ago the changes that would take place due to technology. In The Third
by JakeAl 8y ago
I just want to recommend people read the Alvin Toffler quadrilogy as he described decades ago the changes that would take place due to technology.
In The Third Wave he provides a historical context and background for the evolution of technology and it's impact on society; In Future Shock he talks about the growing pains as technology enables the individual to do things the group (government, education, business) could only do before; In Powershift he discusses the shift in power from those at the top to the individual; In Revolutionary Wealth he discusses the new producer-consumer business models.
If you look at social media and businesses such as YouTube, Kickstarter and Patreon they are the future, and traditional businesses can only survive by embracing and capitalizing on their value to these new models, or by clinging to the old models as they die off which means Disney buying up as much content as possible as distribution costs drop and channels approach infinity. They are trying to lock up as much popular content as they can for the built in audience and brand because they are a goliath that can't compete with an army of Davids.
This has all happened before, all you have to do is look at the history of print, live performances, radio, television, cable, even web portals. It's a predictable cycle of growth and consolidation with an existing system as it spawns new systems independent of but predicated upon the systems that came before it. Marshall McLuhan spoke a lot about such things as well as Neil Postman.